I wasn’t thrilled with the discovery of the app on the App Store for years, and while Apple has changed things to make it better, it’s easy to enter the iOS App Store, look around, and come to the conclusion that there is only one An excerpt of an infinite 1.5 million apps should be eligible to appear – and unfortunately, Disney’s “Palace Pets in Whiser Haven” is one of them.
Which raises the question: Are there really great apps that don’t see daylight lurking in the App Store, waiting for their chance to get recognized and shine … or are there just a thousand or so good ones is?
And does “good” mean that seven of the top 50 grossing iPhone apps are casino-type games with heavy feature slots in the title or description?
What to say about humanity? And why would a developer ever want to try to sell in this lowest common denominator of humanity?
A recent post on the Apple rumor site MacRumors caught my attention – “The App Store’s emphasis on positioning charts of developers and media publications.”
The basic premise is: “While the App Store was once a relatively much playground, with a balanced mix of indie developers, mid-sized studios and large publishers, the storefront now suffers from growing inequality, a problem that is annoying to many. Is. Developers, enthusiastic media publications and the wider ecosystem. ”
In order to compete and get noticed these days, developers need to throw a fair amount of marketing on their offerings – think of Super Bowl commercials and TV spots characterized by the ways in which they play the game, More fun than reality. Alternatively, developers should somehow focus on Apple’s chart ranking system. Or they can spend marketing dollars on purchasing users, essentially to climb Apple’s ranking system for attention.
As a result, TouchArcade – MacRumor’s sister site – and other app-covering publications are suffering, as the ecosystem probably isn’t thriving as you think, and app developers aren’t advertising with enthusiastic publications.
Regarding this last marketing issue: A lot is happening in every publishing segment – and there is no pretty way to say it – absolutely bitch-slapping with advertising problems these days, so make a line to join the club.
Meanwhile, it is not the case that this is not the same problem in the music industry – the discovery of great indie musicians, for example. Pop candy crap floods out our least common-denominator airwaves, innovative, edgy or even interesting songs. The same goes for movies and TV shows.
So what is different? Use of the Apple App Store is somewhat different. It had the promise and potential to be a drain for the public, where the feeling was that if you really make something great, it will be noticed and skyrocketed to fame and fortune – or at least something that bills.
There seemed to be a belief that if you build it, customers would come… and fail, that a smart developer had a fair chance of success.
This sentiment now seems to turn to pessimism – that the app’s little chance of a lightning drop has been reduced to a small small opportunity, so rare that a developer swings iron rods in the air during a lightning storm Shout at the gods, and still not be struck by lightning.
Novel writers have had these dreams for a long time, compared to app developers, and the chances of getting rich are slim. Heck, there are more slots filled by professional football and baseball players for the best-selling novelists.
So, again, application developers can join the creative artists club, the one where most everyone struggles to get attention. This is also where 80 percent of the material is generally worthless, where 10 percent of the great material is noticed, and the rest is destroyed indefinitely.
The most powerful tech company in the world can’t fix it
All of this brings me to the role of Apple with the App Store. It is hard for me to imagine that any sensible adult would care about what the App Store is displaying right now and feel excited about it. Apple sometimes produces some cool curated categories that interest me, but often those categories should interest someone else.
I have no beef with this period, which Apple has been growing for the past year. The first main problem is filters, because popularity – unfortunately and sometimes irony – is still a reasonable way to find great applications. The problem is that 80 percent of popular apps are, I would guess, of zero interest to most people.